WOW Air

Bikevertising: WOW Air’s bike sharing scheme in Reykjavik

A marketing tactic that has been adopted by airlines such as KLM, Alaska Airlines?and AirBaltic is to advertise on bike share programs (a.k.a. ‘bikevertising’).

As cities across the globe have been taken part in bicycle share programs which are enjoyed by tourists and locals alike, those bicycles are a smart and relevant way for an airline to advertise.

BalticBike
Latvian-based ‘value carrier’ AirBaltic even operated its own bike sharing program, called BalticBike, between 2010 and 2014 in Riga and the seaside resort of Jurmala (the bike sharing scheme is now operated by Sixt https://www.sixtbicycle.lv/en). At that time the airline commented that “BalticBike makes a marginal profit, but it is hugely popular among the city residents and tourists, and hugely visible, and so irreplaceable in advertising.”

WOWcitybike
In a similar entrepreneurial spirit, WOW Air, which bills itself as a “happy low-fare, long-haul, airline based in Iceland,” last year launched a bike sharing scheme in Reykjavik called WOWcitybike. In 2016, the city of Reykjavik advertised for ideas and interested parties in running rental bicycle stations in Reykjavik, and WOW Air answered the call? in cooperation with Canadian bike sharing company PBSC Urban Solutions.

Targetting the millennial demographic, WOW Air has been compared to a “flying youth hostel,”?and providing tourists and citizens an affordable and fun way to explore the capital on their own fits well with the airline’s brand image. Read full article ?